Tunisia: Jendouba – Collective Trademark Project Presented in Ghardimaou

Tunis/Tunisia — The National Institute of Standardisation and Industrial Property (INNORPI) organised, on Thursday in Jendouba, a workshop for the presentation of the “Collective trademark project in Ghardimaou”, aiming at the development of micro-projects in the region.
This meeting was held within the framework of the pilot programme of the World Intellectual Property Organisation (WIPO) for the implementation of collective trademarks in Tunisia, launched on June 25, 2021, in Jendouba.
The project consists in distinguishing agricultural products as well as local handicrafts by a collective trademark, as part of a promotional effort to raise the quality of these products and thus ensure the sustainability of the activities of local producers and craftsmen.
According to Wahia Ben Hmida, expert in this field, the project provides a collective trademark for all producers in the region and aims to integrate them into the market according to standards capable of being competitive.
According to INNORPI, this project, which runs until the end of December 2022, will contribute to the promotion of the regions of Ain Sultan and Ghardimaou (Governorate of Jendouba) and to the valorisation of their agricultural products “Honey” and “Essential Oils” by attributing a collective trademark to each product.
Tunisia had been selected by WIPO as a model country representing the African continent, alongside three other countries, Brazil, Bolivia and the Philippines, to implement this pilot project related to collective trademarks, Director General of INNORPI Riadh Soussi told TAP.
Read the original article on Tunis Afrique Presse.
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