To mark the beginning of Diwali, the festival of lights, and celebrate the greatest Cricket World Cup ever, the ICC and the BCCI showcased a special 3D projection on the historical and iconic Gateway of India in Mumbai tonight.
The two-minute projection showcased the greatest moments from the ongoing biggest Men’s Cricket World Cup ever with a brilliant display of light and sound.
Highlighting the brand campaign for the Men’s CWC 2023, the 3D projection revealed “It Takes One Day” like never before. Visually stunning images from epic moments from the ongoing World Cup have been selected and curated alongside the Navarasa symbols. The Navarasa was reimagined in a cricketing context to showcase the various emotions fans feel while living the drama and excitement of a World Cup cricket match.
As the India 2023 World Cup celebrates the very best of cricket in one day by combining the unique Indian passion for cricket with the national pride of all competing nations, it has created an unrivalled global sporting occasion and the projection is dedicated to all the players and fans who have helped make this the greatest world cup ever.
A powerful blend of technology and emotive storytelling, the projection for the first-time featured state-of-the-art 40,000 lumen projectors which made this a must watch event for all fans.
As the tournament heads into its final stages with the Final taking place on 19 November at the biggest cricket stadium in the world in Ahmedabad, this special projection served as a celebration of the cricket played in the pinnacle event of the one-day game.
ICC Men’s Cricket World Cup 2023 Ambassador, Sir Viv Richards said: “Ahead of the ICC Men’s Cricket World Cup semi-final in Mumbai, it is fantastic to see the iconic Gateway of India celebrating epic World Cup moments alongside the stunning Navarasa symbols. There has been enthralling cricket on show for all fans to experience a range of emotions and I can’t wait to see what the remaining games have in store for everyone.”