Apple’s Vision Pro AR Headsets Slated For A February Release
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Apple Inc. announced that its highly anticipated Vision Pro augmented-reality (AR) headset is scheduled to hit the United States market on February 2, 2024.
This launch positions Apple to directly compete with Meta Platforms in the flourishing AR headset industry. Priced at $3,499, the Vision Pro marks Apple’s most substantial venture since the inception of the iPhone over a decade ago.
The headset, available for pre-order starting January 19, introduces a new chip named R1, designed to process information from its sensors at an unprecedented speed, outpacing even the blink of an eye.
One of the distinguishing factors of the Vision Pro is its reliance on being connected to a power source at all times. Apple has addressed this by integrating an external battery, extending the headset’s usage to a commendable two hours.
This design decision places it in direct comparison with Meta’s Quest Pro mixed reality device, which also offers a two-hour battery life without the need for an external pack.
The competitive landscape becomes even more pronounced as Apple steps into a market filled with AR devices striving to gain consumer traction.
The Vision Pro’s pricing, exceeding three times that of Meta’s priciest headset, signals Apple’s commitment to delivering a premium AR experience.
The Cupertino-based tech giant has made significant strides in the AR realm, setting the stage for potential clashes with Meta, with both companies having a history of disagreements on matters such as user privacy and control of developer platforms.
While Apple continues diversifying its product portfolio, the Vision Pro adds a new dimension to its technological prowess, creating a fusion of cutting-edge hardware and software.
The announcement comes after Apple’s September launch of a new series of iPhones, showcasing advancements in chip technology and gaming capabilities without a price increase amid a global smartphone slump.
As the Vision Pro enters the market, all eyes will be on how consumers respond to this high-stakes move by Apple, and whether it will reshape the dynamics of the augmented-reality landscape dominated by Meta Platforms.
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