Meta Partners With Misinformation Combat Alliance To Fight Deepfakes, AI-Generated Content on WhatsApp

“With millions of Indians using WhatsApp, our collaboration with MCA represents a continued effort to empower users with tools to verify information on its service,” Meta said in a blog post, adding that it  will label images that users post on their platforms “when we can detect industry standard indicators that they are AI-generated.”

Shivnath Thukral, Meta’s director of Public Policy in India, said that the organisation recognises the concerns around AI-generated misinformation, which “requires concrete and cooperative measures across the industry.”

The collaboration with the MCA is consistent with Meta’s “pledge under the Tech Accord to Combat Deceptive Use of AI in 2024 Elections,” Thukral said in the blog post.

Speaking about DAU, Bharat Gupta, the president of the MCA, said that it “will serve as a critical and timely intervention to arrest the spread of AI-enabled disinformation” among India’s netizens.

“The initiative will see IFCN signatory fact-checkers, journalists, civic tech professionals, research labs and forensic experts come together, with Meta’s support,” Gupta said.

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