J&K Bank adds New India Assurance as its Bank assurance partner





J&K Bank Executive Director Sudhir Gupta posing with other officials during a function in Jammu on Tuesday.
J&K Bank Executive Director Sudhir Gupta posing with other officials during a function in Jammu on Tuesday.

Excelsior Correspondent

JAMMU, Apr 2: In order to provide comprehensive financial solutions to its customers, J&K Bank today entered into a Corporate Agency Agreement with the country’s premier general insurance provider New India Assurance Co. Ltd (NIACL).
In this regard an MoU signing ceremony was held here today. The ceremony was chaired by the Bank’s Executive Director Sudhir Gupta, wherein General Manager (Cross Selling) Narjay Gupta signed the papers on behalf of the Bank while General Manager (NIACL) Mukta Sharma put in her signatures for the company in presence of Deputy General Managers Sapna Gupta (Bank) and Kiran Jacob (NIACL) besides senior officers from both the organisations.
Speaking on the occasion, Executive Director Sudhir Gupta reiterated Bank’s commitment to provide one-stop insurance solutions to its customer base and called for making the association beneficial for the Bank’s massive clientele besides fruitful for both the organisations.
“This strategic collaboration aims to enhance the scope of financial protection and insurance solutions offered to the Bank’s customers across various segments. Our Bank is the major financial institution in J&K & Ladakh with strategic pan India presence and NIACL is the leading general insurer in the country, so coming together of two giants, I am sure, will provide convenience and choice to our customers in terms of choosing variety of insurance products,” he said.
GM Narjay Gupta expressed hope that timely association between the two organisations will serve as key contributor in bringing more and more people in the insurance fold.
“Through this partnership, we seek to extend a wide range of insurance products and services, catering to the diverse needs of our clientele. Now that we have started this journey, it is time to ensure customer satisfaction and securities remain at heart of our service delivery. We need to set a new benchmark of excellence in bank assurance industry for the greater good of our customers,” he said.
GM, NIACL, Mukta Sharma stated that association with J&K Bank was fast tracked because of the iconic position that Bank commands in the region.
“J&K is on an upward trajectory in terms of economic progress and this is where both Bank and NIACL can work in tandem to ensure that most of assets created in the process are insured,” she added.
Notably, the latest collaboration has taken number of Bank’s assurance partnerships to six, three each in life and general insurance.
Through this association, NIACL’s insurance products will be available at all Bank’s branches pan-India.






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