EaseMyTrip enters into Memorandum of Collaboration with Sabah Tourism Board

Easy Trip Planners (EaseMyTrip) has entered into a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to strengthen Sabah’s appeal among Indian travellers. This partnership marks a significant milestone in expanding Sabah’s presence in the Indian travel market, leveraging EaseMyTrip’s industry expertise, digital reach, and extensive customer base. Under this strategic alliance, both organisations will collaborate on a series of targeted initiatives to increase inbound tourism and enhance travel experiences for Indian visitors.

As part of the agreement, EaseMyTrip will create a dedicated Sabah page under its Malaysia microsite, providing comprehensive travel itineraries, must-visit attractions, and essential travel information for prospective travellers. The platform will also develop a series of destination-specific blogs, immersive video content, and social media campaigns to showcase Sabah’s cultural heritage, pristine landscapes, adventure tourism, and luxury offerings. To maximise outreach, EaseMyTrip and STB will jointly co-fund digital marketing campaigns, ensuring wider visibility and engagement across Indian markets. 

Easy Trip Planners offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services i.e. travel insurance, visa processing, etc.