Thomas Cook, SOTC Travel ink pact with Tourism New Zealand

Thomas Cook (India) and its group company, SOTC Travel, have been selected by Tourism New Zealand to showcase the destination in a fresh, exciting gaming format. The joint marketing campaign has been timed perfectly with the launch of the upcoming ‘A Minecraft Movie’, shot in New Zealand (in partnership with Warner Bros. Pictures and Mojang Studios) to create a world-first destination Minecraft DLC (downloadable content), inviting users to ‘play’ New Zealand in game mode.

With undeniable global appeal and over 300 million copies sold, Minecraft is the best-selling video game of all time. The innovative joint-marketing collaboration with Tourism New Zealand intends to inspire Thomas Cook & SOTC’s powerful young India consumer base who actively engage with Minecraft. The campaign creatives offer a teaser of the game, set against vibrant backdrops and experiences in New Zealand, including Waitomo Caves (Waikato), Rotorua (Bay of Plenty), Kapiti Island (Wellington), Abel Tasman (Nelson/Tasman), Tekapo (Mackenzie) and Doubtful Sound (Fiordland).

This unique initiative intends to make young Indians the protagonist of their travel story – inspiring them to recreate their Minecraft experience via a real-life adventure trip to New Zealand. To ensure quick transition from gaming to booking, Thomas Cook India and SOTC have curated a range of exciting and fun Minecraft itineraries, designed around experiences featured in the Minecraft Aotearoa New Zealand DLC – from paddling a waka/canoe in Abel Tasman, visiting glowworm caves in Waitomo, or stargazing in Tekapo, and more. 

Thomas Cook (India) (TCIL) is the leading omnichannel travel company in the country offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services and Visa Services.