We’ve cut through the noise to find genuinely good early Black Friday 2025 discounts on Filter-recommended products across home, kitchen and beauty
• Big savings – or big regrets? How to shop smart this Black Friday
Like Christmas Day, Black Friday has long since ceased to be a mere “day”. Yuletide now seems to start roughly when Strictly does, and Black Friday kicked off around Halloween, judging by the landfill of exclamation-marked emails weighing down my inbox.
Black Friday is a devil worth dancing with if you want to save money on products you’ve had your eye on – and it can pay to start dancing now. Some of the Filter’s favourite items are already floating around at prices clearly designed to make them sell out fast. Other deals won’t land until the big day itself on 28 November, or even until the daftly named Cyber Monday (1 December).
