‘Hating soccer is more American than apple pie’: the World Cup nobody wanted the US to host

Glitzy draws, OJ-era chaos, grass laid over AstroTurf and a host nation that barely cared – the 1994 World Cup arrived amid suspicion and slapstick. Yet it became a watershed that would alter US sport and global football politics alike

“The United States was chosen,” the columnist George Vecsey wrote in the New York Times in 1994, “because of all the money to be made here, not because of any soccer prowess. Our country has been rented as a giant stadium and hotel and television studio.” Nobody could seriously doubt that. The USA had played in only two World Cups since the second world war and hadn’t had a national professional league for a decade. And that meant there was a great deal of skepticism from outsiders, even after Fifa made it clear there would be no wacky law changes to try to appeal to the domestic audience: Would anybody actually turn up to watch?

But there was also hostility in the United States. A piece in USA Today on the day of the draw told Americans they were right not to care about the World Cup, what it sneeringly described as the biggest sport in “Cameroon, Uruguay and Madagascar”. “Hating soccer,” wrote the columnist Tom Weir, “is more American than mom’s apple pie, driving a pickup or spending Saturday afternoon channel surfing with the remote control.”

Excerpted from The Power And The Glory by Jonathan Wilson, copyright © 2025 by Jonathan Wilson. Used with permission of Bold Type Books, an imprint of Basic Books Group, a division of Hachette Book Group, Inc.

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