When Samsung Electronics chairman Lee Jae-yong took the stage at an Nvidia event in Seoul last month, his wry observation – “Why are there so many iPhones here?” – was met with knowing laughter from the assembled crowd.
For a country that prides itself on the global success of home-grown brands like Samsung, South Korea is seeing an increasing number of its young people opt for American alternatives.
A July poll by Gallup Korea found more than 60 per cent of respondents in their twenties used an…
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Apple of their eye: why South Korea’s Gen Z want American brands
