Peter Ruis discusses the chain’s £800m reboot, bringing ‘radical relevance’ – and that dance-driven Christmas ad
You may think the department store has had it day. Debenhams and Beales have left the high street, House of Fraser has closed almost two-thirds of its stores and Fenwick exited its prime London site.
Peter Ruis, the managing director of John Lewis, has a different view. After closing 16 stores during the pandemic and shedding thousands of jobs as it fought for survival, he says expansion is now “definitely something we are looking at”. The 161-year-old retailer is spending £800m by 2029 on giving its 36 remaining outlets a reboot.
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