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Product Photography Company Guidelines

Product photography involves photographing an individual product by itself with a plain background to eliminate any distractions and focus the viewer's attention on the product. While practicing product photography may be fun in of itself, it is particularly crucial if you want to sell items on eBay or through your own website. The best product image could make your listings more effective and increase your sales.

product photography pricingTo setup an area for product photography, you can employ a table pushed against a wall. Utilize a piece of large white card and attach one end to the wall and one end to the table. Be mindful to make sure that the card has a curved bend where it goes from the wall (vertical) to the table (horizontal) as you want to avoid any creases within the card. This will certainly create a white seamless background for your product photography.

Next setup a couple of lights or flashes to light your product as well as the background. A two light setup can result in far better photos than relying on natural light. The capability to manage the power, shape, size, and position of lighting gives you much greater control over how the photos shall look.

Always-on hot lamps, small speedlights, and full size flash strobes will all work well for lighting, so long while you have some way of controlling their power output. Use light stands to hold your lights in place, this is going to keep the lighting consistent between shots. Your lighting must be diffused otherwise you will find yourself with harsh shadows that distract from the product.

To diffuse the lighting, there are actually a big of accessories available. Some common diffusion techniques are using a softbox, reflector, shoot through umbrella, or reflective umbrella. These attach to your lights or the light stands. Diffusing the light should help bring out texture and detail in the product photography services (just click the next article) without causing harsh shadows and clipped highlights.

If using flash units for lighting (as opposed to always-on hot lamps), you shall need some way of triggering the flashes. You can use flash sync cords that connect the flash units to the camera, or radio trigger units. Some speedlights also can be triggered by an infra-red signal through your camera's pop-up flash.

Position your product on your backdrop, and setup your camera on a tripod. For product photography a focal length of 35mm - 100mm will continue to work well, giving you a reasonable working distance between the camera and also the product. Take some test shots, adjust the brightness of your lights as necessary, and position the lights to give pleasing lighting. Two lights pointing down at the product 45° to either side from the front works well in many cases.

If you would like a reflection underneath your product, place the product on a piece of perspex plastic. Shoot down at a slight angle to include the reflection from the perspex in the image.

Take a number of shots of your product, at different angles, and some detail shots. As soon as you have your lighting setup correctly, taking extra photos should be just a case of changing the position of the product, and possibly adjusting your camera position slightly.

Determined by the size of your product, a macro lens may be needed for taking detail shots. Macro lenses are specially designed to be able to focus at close distances, as well as manage their sharpness, where with other lenses image quality may degrade at short distances.

While it may cost a bit to purchase light stands, speedlights or strobes, and diffusers, it will make a big difference to your product photos. And in the event that you are a business, good product photos might make a major difference to your sales. In the event that you are a budding photographer, keep in mind these accessories also are useful for other kinds of photography, for example portrait photography, and may likely be a great investment towards enhancing your photography.


About the Author

Aurelia
I'm Aurelia and I live with my husband and our three children in Aigen, in the UPPER AUSTRIA south part.
My hobbies are Freerunning, Singing and Target Shooting.


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