Learn from the Media’s Example

By Niko Ruokosuo Businesses can learn a lot about modern marketing by looking at how media companies attract paying customers. To compete with free news sources, paid-for newspapers must produce something that people are willing to pay for and this means exclusive, relevant content. While editorial content is key, media companies are differentiating themselves with […]

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The Rise and Rise of the Influencer – What it means to today’s marketers

By Andrew Grill Marketers the world over are starting to realize that achieving “likes” and “follows” is only scratching the surface social media’s potential as a marketing and sales vehicle. To turn social media into a viable tool with real top- and bottom-line impact, marketers need to develop content, tap into relevant communities and build […]

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Viking Motorcycle Large Street/Sportbike Backpack

The Basics Construction: This bag is made out of weather-resistant Cordura, which we all know and love as a fine material for textile gear, and has stylish accents in a leather-like material (probably vinyl). Ours arrived in the box with what appears to be a teeny-tiny puncture in this accent material, so don’t be surprised […]

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