Last year, JYP Entertainment spent 1.12 billion won (US$763,000) on developing new talent, according to its annual business report. The South Korean company operates a dedicated rookie development division that selects K-pop trainees through auditions and provides training in vocals, dance and foreign languages.
From an agency’s perspective, trainees are the engine that drives future growth, making early investment essential. JYP’s spending on trainee development increased by about 30 per cent…
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