Women’s top flight committed to Sunday noon kick-offs but packed calendar has dented viewership.
The post WSL plays down Sky broadcast concerns despite scheduling challenges appeared first on SportsPro.
Since 2012
Women’s top flight committed to Sunday noon kick-offs but packed calendar has dented viewership.
The post WSL plays down Sky broadcast concerns despite scheduling challenges appeared first on SportsPro.
The most valuable asset held by any sports organisation is its intellectual property (IP). Sports organisations own the copyright to broadcast their matches and register trademarks for competition names, logos and slogans to protect the value of their product. Due to the value associated with those rights, they are typically a target for unauthorised use of distribution. The increasing global visibility of the Women’s Rugby World Cup highlights the significant value and risk of exposure of its intellectual property assets. Effective management of these assets involves navigating a range of challenges, including: unauthorised broadcasting, counterfeit goods, ambush marketing and…
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