Avatar: Fire and Ash set to ignite box office as IMAX opens advance bookings on December 5 — fans brace for record-breaking demand
The month of Avatar is officially underway, and anticipation for James Cameron’s Avatar: Fire and Ash is reaching unprecedented levels. With global buzz intensifying, IMAX has announced that advance bookings for the film will open nationwide on December 5, kicking off what is expected to be one of the biggest pre-release booking waves of the year. The film will also debut, for the first time ever, in Dolby Vision cinemas, making the experience even more sought after for moviegoers.
IMAX is positioning itself at the forefront of the release campaign, promising audiences an immersive viewing experience with its signature large-format visuals and precision sound. Fans are being encouraged to secure the “best seats in the house” as soon as bookings go live, with IMAX hinting at a sharp spike in demand as bookings open simultaneously across the country.
To amplify the excitement, IMAX theatres will feature dedicated Avatar-themed box office counters in the days leading up to booking day. These specially designed counters aim to create a high-energy, interactive environment that mirrors the larger-than-life appeal of the franchise. The move is part of a nationwide rollout designed to build momentum and offer fans an early taste of the film’s visual identity.
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With Avatar: Fire and Ash marking the next chapter in Cameron’s visually groundbreaking saga, the film is already considered one of the most awaited global releases of 2025. IMAX has urged audiences to plan for first-day, first-show bookings, given the expected surge in demand from fans who want to witness the film in its most immersive format.
20th Century Studios will release Avatar: Fire and Ash in theatres on December 19, and the film will be available in six languages — English, Hindi, Tamil, Telugu, Malayalam and Kannada — ensuring a wide nationwide reach. As the countdown begins, theatres and fans alike are gearing up for what may be the biggest cinematic event of the year.
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